Website · video ads · AI booking — one price, printed

The founding rate · first twenty businesses

The whole system.
$297 a month.

$497 once the twenty are gone. Founding members keep $297 for as long as they stay — it does not step up in month four.

A converting, premium website built for you — not a template you fill in. Two new video ads every month, made and launched for you. And an AI that answers every missed call, texts every lead straight back, and books them while you sleep. One price. No tiers to climb.

Take a founding slot — $297/mo See everything included

Month to month · thirty days, or 100% money back · your domain and customers stay yours

01 — Everything included

Here’s everything you’re getting.

And what each piece costs if you go out and buy it on its own.

Built once

Website, designed and built
$3,000
Campaign build and launch
$750
Google Business profile, built outcategories, services, photos, reviews wired in
$300

Built once$4,050

Setting all that up usually costs about $4,050. Here it is $997, and that covers the AI setup as well. Start with three months up front and it is free.

Every month

Facebook and Instagram, managed
$800
Two new videos, written and cut
$500
An AI receptionist, day and night
$300
A review engine that asks for you
$97
Missed calls and leads, texted
$49
Booking onto your calendar
$30
The Signal (GoHighLevel) — your own loginthe software the whole system runs on: every lead, call, text and booking in one place
$497

Every month$2,273

On your own that is seven companies, seven logins and seven bills that do not talk to each other. Here it is one login and one bill from me, already connected.

Total value$4,050 to set it up, plus three months at $2,273 $10,869

You pay

$297a month

Or $891 for those same three months up front — and everything under “built once” is free. $297 stays $297 for as long as you stay.

No contract · Cancel any time · Unused months refunded

These are normal US prices, taken from each company’s own pricing page in July 2026 and rounded down. They are not prices I have charged, and not a promise of any result. Ask and I will send you the pages.

02 — The problem

The agency model is broken.
You pay the tax.

Tax № 1

The hidden price

“Book a call to hear a number.” A price you have to earn by sitting through a pitch is not a price. It is a negotiation about how much you look like you can afford. Ours is at the top of this page.

Tax № 2

The hostage site

Most shops rent you the site and never say so. You find out at cancellation, when there is no price to buy it and no file to take. Renting is fine. Being unable to leave is not, and a number you cannot see is not a price.

Tax № 3

The click report

Impressions. Reach. Engagement. The chart went up and the phone stayed quiet. If nobody can tell you what one real inquiry cost, you are not buying marketing. You are funding a learning curve.

Tax № 4

The handoff

The web shop blames the ads freelancer. The ads freelancer blames the site. You are paying three vendors to point at each other, and last Tuesday’s missed call is still gone.

03 — The work

An agency selling websites
should show you websites.

Concept studies — each designed the way I would design yours. Borrowed work proves nothing; this is mine.

Restaurant · concept
harvest-and-hearth.example
Same site, on a phone

Harvest & Hearth — restaurant, concept. Built around one decision: book a table. The menu and the hours are one tap away, because that is what people actually open a restaurant site to find.

Contractor · concept
atlas-roofworks.example

Atlas Roofworks — contractor, concept. The phone number never leaves the screen. Licensing, warranty and response time sit above the fold, because a roofing buyer decides whether to trust you in about six seconds.

Clinic · concept
bloom-dental.example

Bloom Dental Studio — clinic, concept. Booking is the whole page. The next open appointment is shown before anyone asks, so nobody has to call during business hours to find out.

Three concept studies, built to show the craft rather than to claim the client.

04 — What you get

Three parts. One team.
Zero handoffs.

The site is built to convert the traffic the ads bring. The AI catches everything the site and the ads produce. The same person builds all three, so there is nobody left to blame.

The site

Built for you, not filled in by you

  • A conversion website designed around your business, not a template with your logo dropped in
  • The words written for you: the offer, the page order, the reason to call
  • Hosting, security and upkeep run by me, for as long as you subscribe
  • Your domain, your content, your customers and your reviews are yours from day one
  • Leaving? The site itself buys out at $1,497, any time — after that the hosting and upkeep are yours

The ads

Two new videos, every month

  • We write them, cut them and launch them on Facebook and Instagram
  • New creative every month, so the account never goes stale
  • We build and manage the campaigns. You never open ads software
  • Judged on inquiries that arrive, never on impressions

The answer

Working at 2am, whether you pick up or not

  • An AI receptionist answers every missed call, around the clock
  • Missed-call text-back, so the caller hears from you in seconds
  • Every new lead texted back in seconds
  • Appointments booked straight onto your calendar
  • A review engine that asks every customer, automatically

Most owners hire a web shop, then an ads freelancer, and never get as far as the AI. Here it is one system, on one bill from me, with one place to call when it matters.

05 — The named system

The Signal.
Every lead, live.

No monthly PDF. No “trust us.” Your own login to the same system I work in — every call, form, text and booking counted the moment it lands.

  • Every call, form, text and booking counted in one place
  • Traced back to the ad that produced it, so you know which one worked
  • Call recordings and AI transcripts on demand
  • Your leads, pipeline, calendar and conversations — a full account, not a read-only window. Run your own follow-up from it, or leave it to me
  • The same screen I use. There is no second, better dashboard behind this one

06 — The price

$297 a month.
Everything below is in it.

That is the founding rate, and it holds for as long as you stay. There is no better package waiting behind a sales call, because there is no sales call and there is no better package. After the twentieth slot the price is $497.

Standard

$497/month

Everything included. No tiers. No add-ons. No separate software bill.

Founding 20

The founding offer

$297 a month. Locked for life.

The first twenty businesses pay $297 a month for as long as they stay — not an introductory rate that steps up in month four. When the twentieth slot goes, it is $497 for everyone after.

There is no countdown clock on this page, and there never will be.

Take a founding slot — $297/mo

On now · founding promotion

Right now, the entire build is on us.

Normally a $997 build fee. Start with three months up front and all four of these are free — every one of them finished and live before your first month even runs:

  • The site build — designed, written and shipped for your business.
  • The campaign build — the first video ads written, cut and launched.
  • The AI configuration — the receptionist, the text-back and the booking rules, wired to your calendar.
  • Your Google page, optimised — categories, services, hours, photos and the review engine pointed at it. No listing yet? That slot becomes a conversion pass over the pages you already have.

That is $997 of setup, free — all of it, when you pay three months up front. At the founding rate your first three months come to $891 in total. Once the twenty are gone, the same three months is $1,491.

Three months up front

All four, free

Founding — $297/mo$891

Standard — $497/mo$1,491

Month to month

$997 build fee applies

Founding — $297/mo$997 build fee plus the first month$1,294

Standard — $497/mo$997 build fee plus the first month$1,494

Paying month to month costs more on day one, not less: $1,294 for one month against $891 for three. Better you hear it here than at checkout.

Everything that is included

  1. A conversion website, built for you. Not a template you fill in. The domain, the content and the data are yours.
  2. Two new video ads every month. We write them, cut them, and launch the campaigns on Facebook and Instagram. You never open ads software.
  3. An AI receptionist that answers every missed call, around the clock.
  4. Missed-call text-back — the caller hears from you in seconds, not tomorrow.
  5. Every new lead texted back in seconds.
  6. Appointments booked straight onto your calendar.
  7. A review engine that asks every customer, automatically.
  8. The Signal — your own login to the whole platform. Not a report: the real thing. Every call, form, text and booking counted the moment it lands, with your leads, pipeline, calendar and automations beside it. Work in it daily, or let me run it. It sits on the $497-a-month tier this agency is built on — $5,964 a year — and your account is inside it. No separate invoice, ever.
Take a founding slot — $297/mo

or $497/mo once all 20 spots are taken

Prices in USD. Month to month, cancel any time. Nothing on this page is a tier. It is the whole offer.

07 — The promise

Thirty days.
Then you decide.

Thirty days to decide. You have nothing to lose.

The Promise

“100% money back.
If you are unsatisfied, I send it.”

The metric
Your first thirty days, from the day the system goes live. Everything that comes in is counted in The Signal, so there is nothing to reconstruct and nothing to argue about.
The bar
Yours. If you are unsatisfied, that is reason enough. You do not have to prove it to me, and you do not have to beat a number I picked.
The remedy
The month, refunded — 100% of it. No form, no exit interview, nothing to ask for. I send it.
  • Month to month. Cancel any time, by email, without a retention call.
  • Your domain, content, customers and reviews stay yours — during, and after.
  • The system is rented, and the exit price is printed. The monthly runs the site, the ads, the AI and the hosting. If you leave and want to keep the site itself, it is $1,497, any time — delivered as working files, with the hosting, upkeep and future changes yours from then on.
  • If you leave mid-term, unused months come back with you. Inside the first thirty days that means everything: three paid up front and unsatisfied in month one returns all three. After thirty days, the months you have not used still come back.
  • The build fee pays for work already shipped and is not part of the refund. The month is, in full. On three months up front there is no build fee, so there is nothing to hold back — every dollar comes home.
  • No lead count is promised anywhere on this page. Any performance figure published here will carry the client’s name and town beside it.

Jay - Carmel Signal

The complete terms are set in writing before you pay anything. No minimum term, no cancellation fee, and no clause that traps your website — the way out is printed above.

08 — Side by side

Us and the usual arrangement.

What you are comparing
Carmel Signal
Typical agency
The price
$297/moprinted above · $497 after the twenty
“Book a call” to hear a number
Tiers to climb
Noneone offer, and it is this one
Threeand the one you want is the top one
Before you start
Freesite, campaigns, AI and Google page — on three months up front
a separate build quote, paid first
Contract
Month to monthcancel by email, no retention call
6–12 monthssigned before anything ships
If you are unsatisfied
30 days100% money back
read your termination clause
New video ads
Two a monthwritten, cut and launched
quoted per project
Who does the work
My teamand you deal with me
whoever is free that week
Reporting
The Signallive, the same screen I use
a monthly PDF
Your own platform login
Includeda full account on the platform’s $497/mo tier
billed on top, or not offered
Your domain, content and customers
Yoursduring, and after
ask before you sign
Price to buy the site outright
$1,497printed, any time
found out at cancellation
A missed call at 9pm
Answeredtexted back, and booked
Voicemailif they leave one at all

09 — Who you are actually hiring

You deal with me, start to finish.

My name is Jay and I run Carmel Signal from the United States. You email, I answer.

The site, the campaigns and the AI are one system, built by my team — so there is no vendor to blame and nothing falls between them.

Thirty days. If you are unsatisfied it is 100% money back — the month, and any months you paid ahead. The first twenty businesses hold $297 a month for as long as they stay.

[email protected] — my inbox, not a ticket queue. I read it and I answer it.

Jay - Carmel Signal

10 — Questions

Every answer, printed.
No call required.

What do I get for $297/mo?

Two new video ads every month, built, launched and managed by us. A website built to convert. An AI that answers calls and texts back 24/7, and books onto your calendar. A review engine that asks every customer, and the CRM behind all of it — your own login, not a report. Bought separately that is seven companies and $2,273 a month. This is one system and one bill from me.

What industries does this work for?

Local service businesses, and anyone selling a $500-plus job: home services, contractors, roofing, HVAC, cleaning, med spas, salons, fitness, dental, photographers, coaches and consultants. The test is simple — if your customers are reachable on Instagram or Facebook, this works.

Will the $297 go up?

Not for you, if you take one of the founding spots. $297 is the founding rate and it runs until the twentieth spot is gone — after that it is $497 for everyone who comes later. Take one of the twenty and you keep $297 for as long as you stay. It does not step up in month four, or ever.

I already have a website. Do I have to throw it away?

No, but I will probably rebuild it. The campaigns land on your site, so it has to turn a stranger into a phone call — most sites are built to look right instead. Your domain stays yours, and every word and photo worth keeping comes across.

Do I pay Facebook on top of the $297?

Yes — and you control the budget. You can start as low as $5 a day, and scale to $20–$100 a day when the returns justify it. It is paid straight to Meta from your own account, never to me — so you always own the account, the data and the decision. My $297 does not move either way.

How fast does it go live?

One week from the day we talk. The site, the campaigns and the AI go live together — a site with nothing driving traffic to it is just a brochure.

What happens when I miss a call?

It gets answered anyway, around the clock — and when the caller is ready to book, the appointment lands on your calendar. The call that comes in at nine on a Sunday is the one this is built for.

How do I know it is working?

You watch it happen. Every call, form, text and booking is counted in The Signal the moment it lands — the same screen I work in. There is no monthly PDF. Nothing is summarised for you, and nothing waits on me to send it.

Who owns all of this?

Your domain, your content, your customers, your reviews and your lead data are yours the whole way through, and they leave when you leave. The website itself is rented: I build it and I keep it running while you are with me, and that is part of what the monthly pays for. If you go and want to keep the site, it is $1,497, any time, delivered as working files — printed here so you never have to ask.

What happens if I cancel?

You stop paying and the work stops — and inside the first thirty days it is 100% money back. No cancellation fee, no notice period and no retention call — you tell me by email and that is the end of it. If you paid three months up front, the months you did not use come back with you.

You control the ad budget.

Yes, there is a budget — and it is yours, set by you. You can start as low as $5 a day and scale to $20–$100 a day when the returns justify it. It is paid directly to Meta, not to me, so you always own the account, the data and the decision. My $297 does not move either way.

  • Start at $5 a day
  • Paid to Meta, not to me
  • Your account, your call

Twenty slots at $297.
Then it is $497.

Tell me about your business. I read these myself, because there is nobody else here to read them.

Four short questions and how to reach you — so the answer is actually about your business, not a template.

No call required to get an answer · I reply to every one of these myself

I use your details to answer you, and for nothing else. Nobody else gets them.

Take a founding slot — $297/mo